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ASCO 2016 | Embracing the use of social media at medical congresses

Professor Joseph Mikhael, MD from Mayo Clinic, Scottsdale, AZ talks to us about the use of social media during medical congresses, focusing on his experience from #ASCO16. He discusses the importance of expanding the conversation to those who can’t make it to a congress and highlights that introducing new opinions will improve the content that comes out of these meetings. Patients are becoming a bigger part of things these days, and data and presentations are often published or presented online, in an open-access format where anyone can contribute. Are we risking diluting ‘expert’ conversation? Prof. Mikhael tells us what he thinks.

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