Ruben Mesa, MD, FACP, from the Mayo Cancer Clinic Center, Rochester, MN, USA, talks to us about the impact of social media on researching and treating myeloproliferative neoplasms (MPN), namely by allowing easier access and communication between patients and researchers/physicians. He also details two online studies evaluating the effectiveness of yoga in improving the symptoms of MPN, such as fatigue, which have been enabled due to the rise of social media. This interview was filmed at the European Hematology Association (EHA) 2017 Annual Congress in Madrid, Spain.