EBMT 2018 | The advantages of social media for HCP communication

Khaled Ghanem

In this video, Khaled Ghanem, MD, from the American University of Beirut, Beirut, Lebanon, encourages the use of social media, particularly Twitter, in order to facilitate communication between healthcare professionals. Speaking from the 2018 European Society for Blood and Marrow Transplantation (EBMT) Annual Meeting in Lisbon, Portugal, Dr Ghanem outlines the advantages of social media, including being able to receive updates from key congresses such as the American Society of Hematology (ASH) Annual Meeting & Exposition despite not being able to attend.

Transcript (edited for clarity):

I advise every physician, especially in the field of hematologic oncology in general, to use social media, and to read a little bit about some tips on how to use it, what are the needs to be professional. I think today in our session we will have very important tips from Dr Navneet Majhail about the professionalism and the use of social media, and I think it will add significant value to their experience, even if they are senior, so if they are senior, if they are junior, what I think is they need to use Twitter as this is a very important added value to their knowledge, to their career development.
Like yesterday, one of our colleagues, she shared a slide about the use of CAR T-cells versus transplant for refractory leukemia, and people on Twitter got excited, they got many comments, like the transplanters where for transplant, the cellular therapy people were for CAR T-cells.
So it was very exciting, positives and negatives, advantages and disadvantages, it’s really good to get in the field or in the world of social media to share experience, this is really a new era that everyone needs to get involved in.
I use social media or my Twitter account only for professional purposes, so I follow many people who are in the field of hematologic oncology.I get from them tweets about the recent studies in hematologic oncology, when I am not able to attend international meetings like BMT Tandem or ASH, then I can get the updates from them about what is important, they share important slides, important information, and that will enhance my knowledge in my own career. This is very important and I think this is a very promising way to share knowledge with other peers in the field.

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