Engaging healthcare professionals and patients with social media

At the 42nd Annual Meeting of the European Society for Blood and Marrow Transplantation (EBMT), held in Valencia, Spain, Michael Thompson, MD, PhD, from Aurora Health Care, WI, discusses Twitter and other social media platforms as a way to engage colleagues and educate patients who now have a better access to disease information. Twitter allows for diversification of communication, without being limited to only physician-to-physician communication. Dr Thompson provides tips on how to approach Twitter, including a discussion on preferred activity level.

Speaker: Michael Thompson

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